Concept. Illustration. Editorial Design. Art Direction. 360 Campaign Design.​

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In today’s connected world, social media has erased borders—forcing brands to navigate both global and local influences on reputation and perception. This eBook presents strategic insights for building a global brand presence across social platforms and beyond.
 

I led the visual direction, using illustration and interactive layouts to make complex, data-driven concepts engaging and accessible. The eBook became a central piece in a broader awareness campaign to elevate ICUC’s global brand profile. The cover design and illustrations were extended into digital ad campaigns, helping evolve and define the brand’s visual language for future communications.