 Baby Website DesignBirth Announcement Cute Penguins |
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Interactive website for a baby announcement & gender reveal
Web Design. Illustration.​
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I really enjoyed working on this website project. I wanted a unique way to share the joyful news of expecting a child with my family that is spread across the globe. I set about creating this interactive website for the announcement and gender reveal.
The Brief: Showcase the couple and create excitement for the gender reveal.
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The Challenge: The couple want to share their news in a personal and interactive way with family and friends who live far away. How might we create excitement and interactivity with a wide audience so that the couple feel closer to their family in this special time?
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The Target Audience: The friends and family of the couple.
Ages ranging from 15 to 70 yrs. The TG are comfortable using smart phones.
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The Medium: The couple would send the link personally to each of their contacts through messaging apps or email. The site would mainly be viewed on smart phones.
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IMPACT
The client's team was energised and excited to see the representation of their raw footage in a finished way. The presentation of the film helped the client approach government authorities, sponsors and donors formally.
The project was paused at the stage of creating social media posts and increasing awareness. The client decided to approach sponsors privately rather than a crowd-funding effort.
I took up this project as a voluntary effort after completing my certification in Digital Marketing from University of Cape Town. If your Brand needs to establish its presence on social media through a planned and curated campaign, look no further and contact me!
