 Social Media awareness about Covid-19 headerVolunteering for Covid-19 |
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Volunteering my
design expertise for Covid-19 awareness
Social media & Public Awareness Campaign
I volunteered my expertise to help create awareness about Covid-19 safety protocol through social media posts during the lockdown in India.
I collaborated with a Citizen's Group - Lockdown Hero, who are trying to mobilise resources and people to help with relief and emergencies. visit https://lockdownhero.com/
The Lockdown Hero Platform would connect people in need of essential services with those who could provide access to them.
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My key contribution was to collaborate with the Lockdown Hero team to execute their social media campaign for recruitment and awareness.
Illustrations and key visuals for
the at risk population of pregnant women and new mothers.
Lockdown Hero helped the Goa Police force to create Covid awareness posts for their official Social Media Accounts. I helped set up a design language, colors and basic style guide for their posts. These acted as a guideline for others working on future posts.
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Key Learnings From Volunteering
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New Skills: The volunteering project challenged me to quickly adapt to the working style of the group, by using platforms and softwares like Slack, one drive, google sheets etc. I learned these interfaces on the go and asked questions as needed.
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Time Management: During a crisis, time is limited hence clear communication was given more importance rather than spending time on aesthetic ornamentation. We used free illustrations and vectors and customised them to save on time.
Team Work: Volunteering helps you collaborate with people from diverse backgrounds and varying skill levels. There is no space for ego issues and hierarchy in such a setup. Innovative solutions come forward when diverse mentalities are combined. Contributing to the
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Networking: Volunteering is a great way to meet like minded people who are passionate about the same cause. In the months after Covid-19 many of us will be searching for new jobs, clients and business. The connections I made through this brief stint could lead to opportunities in the future.
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High Impact: Volunteering your professional expertise and time will create high impact as we are already skilled at the work. During a crisis quick turn around and high impact will be the most needed virtue.
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Work Satisfaction: Working towards a cause that you feel passionate about has its own unique awards. At the end of the day I felt satisfied that I had done my bit and it helped someone in need during the crisis.
