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US Elections online moderation guide
Illustration. Creative direction. Publication design. Digital Marketing.
The social media landscape was fragmented and polarized in the run up to the 2024 US Elections. We designed this Moderation guide to help brands navigate this increasingly challenging time. The end to end campaign spanned Ebook creation and an email marketing campaign with XXX downloads.
The illustrations capture influence of Social Media on shaping opinions on Social Media.
IMPACT
The client's team was energised and excited to see the representation of their raw footage in a finished way. The presentation of the film helped the client approach government authorities, sponsors and donors formally.
The project was paused at the stage of creating social media posts and increasing awareness. The client decided to approach sponsors privately rather than a crowd-funding effort.
I took up this project as a voluntary effort after completing my certification in Digital Marketing from University of Cape Town. If your Brand needs to establish its presence on social media through a planned and curated campaign, look no further and contact me!